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Loyalty Analytics Tool

What the Automotive Industry Should Know About the Loyalty Analytics Tool Polk is the industry leader in automotive loyalty with the most comprehensive data available and integrated solutions for consulting, research and reporting.

We are excited to offer the Loyalty Analytics Tool. This easy-to-use, web-based tracking and analysis system offers access to an industry-renowned loyalty database to provide immediate answers to questions that drive your conquest and owner retention strategies.

With the Loyalty Analytics Tool at your fingertips, you’ll have the power to answer your toughest loyalty questions. Gain immediate, online access to owner loyalty, defection and conquest buyer behaviors. Polk’s comprehensive loyalty database contains a census of all light vehicle transactions for all U.S. households which gives a highly comprehensive population to research and study. Multi-year trending is readily available since the Loyalty Analytics Tool contains current year transactions plus five years of history. Inquiries can also give results for a calendar year, model year (October–September period), or selected quarters and months.

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